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Best Practice: Check Your Sources

couragecampaign

Today I happened to be on Facebook and saw that the Courage Campaign posted this article about Governor Rick Perry not being able to locate a vagina on an anatomical doll.

There was only one problem: it was a satirical article. Never happened.

People took to their comments right away to tell them it was a fake article. But what amazed me is that Courage Campaign didn't even take it down! They left it up opening themselves up to more angry comments from people who realized it was satire.

This is an example a Facebook and Twitter best practice: before posting an article to your page, check that it is a real new source and not a satire site like The Onion.

I always say it's a good idea to post relevant articles that relate to your work or your brand, but one huge part of an article or report being relevant is that it must be real.

I know it seems small - I see my Facebook friends do it all the time: post a satirical article and then react angrily because they think it's real. It has a much bigger impact with a company or organization makes the same mistake.