Hello, it's me.
Hello. Welcome to my new digital home. Let me bring you up to speed:
If you followed my Wordpress blog, you'd know that for the last 4 years or so, I have written about social media strategy at the intersection of race and and pop culture. It was a great opportunity to share my knowledge as a digital strategist and organizer, my interest in pop culture, and my passion for improving diversity in the digital space. During that time, I also had a few job transitions. I am grateful for each opportunity I have had to gain new skills in digital strategy, but I also struggled with finding a management and organizational culture that was the best fit for me.
While I worked full-time for social justice and progressive organizations as a digital strategist, I also built up my side hustle (shout out to Nicaila Matthews at Side Hustle Pro!). I took social media consulting clients here and there, provided training when I could, and picked up a few writing gigs after hours.
Fast forward to 2016. I accepted a 2-year term position at a large progressive organization here in DC. I was grateful for the opportunity to hone my stills in email strategy and analytics, and still am. It felt good to work at a prestigious institution. work with kind, talented people who I admire and respect, and it didn't hurt to finally get paid what I was worth. While I was there, I also published my first e-book, Win The Internet - a guide for beginners that gives practical tips for how to utilize social media for businesses and nonprofits.
Things were great until they weren't. Around this time last year, my term position ended abruptly. There was no advance notice given, and no indication that there was something wrong with my performance. And to add insult to injury, my then-manager was radio silent when I texted her to ask if she knew this was coming.
I had a right to be mad, and you best believe I was mad AF. I had a right to feel blindsided, and I indeed felt like the rug had been pulled from under me. I was escorted out of the building by a security guard who felt the need to tell me to calm down even though I was dealing with the shock of losing my job unexpectedly. I went home, listened to Solange, and cried on my husband's shoulder.
Then, I decided that I would going to take control of my career in a different way than I had before.
I brought back the #dailycallforjobs and hit the pavement to look for another full-time job, and received one rejection after another. But while that was happening, I also made the decision to fully commitment to being an independent consultant an freelancer, and see how that works for me. I've wanted to do this for quite a while, and it turns out the timing was right. I've had the opportunity to write campaign emails for Rep. Maxine Waters and drive digital strategy for Donna Edwards - two of my Black woman faves in politics. I also designed the social media strategy for Higher Heights PAC and built their social media presence from the ground up.
It has not always been easy, and it hasn't always felt good. But shifting my career from a mission focus and not a title focus has changed me for the better. I'm no longer as angry and hurt as I was about the jobs I didn't get or the opportunities I missed, even though rejection sucks. This tweet from Erica Lindsey says it best:
For so long, I chased after titles and prestige instead of the thing that drove me to issues-based communications and marketing: my calling to use my skills as a communicator and a marketer to create change and inspire. So it's no wonder my career has sometimes felt like fitting a square peg into a circle.
I tell my story because I know I am not the only one who has had twists and turns, and changes in their identity as creatives, organizers, and communicators. And I want to use this new platform to help the rest of us.
What You will find on loryn.co:
-Content about social media and marketing strategy in the context of pop culture, and still give you best practices for making your campaign, company, or personal brand strategy pop.
-Career advice, inspiration, and other musings for creative minds with a penchant for justice.
-Schools of thought around personal branding and entrepreneurship, especially for women.
- I'll share a round-up of links, videos, and other things I find helpful and interesting.
-Products and services for digital strategists and those who need help navigating digital strategy for their business, campaign, or organization.
So, that's that. I'm so glad you've decided to join me. Want to work together? Drop me a line. I'd love to hear from you.
PS: I'm working on a few new products and services. If you want to be among the first to know about my new offerings, go on ahead and hit that sign up button: