You don't have to compete with your colleagues

This week, I released Win The Internet: The Remix, the second edition of the book I originally published in 2017. I wrote the book with the intention of sharing what I learned about social media as a digital strategist and content creator. With this second edition, I am sharing even more tools, tips and best practices because as the internet and social media evolved in the last two years, so did I. This moment is one that I am very proud of, and I am excited to share the lessons I have learned with my readers. My book has been listed as Amazon’s #1 New Release in three categories this week, including Public Relations. My family and friends have all been super supportive, retweeting, sharing the link to buy my book, and sending the occasional 100 emoji.

But here is a secret I want to let you in on: I almost didn’t re-release my book this week.

Let me explain. In the weeks and months prior to publishing the second edition, my friends, colleagues, homegirls, and other folks I love, admire, and respect had reached a variety of milestones: getting degrees, launching businesses, winning awards, and even publishing their own books. Let me be very clear—I was and am so proud of every single one of my people. And when it is time to celebrate, I am committed to doing the most.

But when it came time to hit “publish,” I started to get cold feet. I started to feel like maybe I didn’t have to publish this book at all. I started to worry that maybe there isn’t room for what I have to offer - especially when other people are offering so much. Maybe I needed to wait a few weeks. Or a few months. Or just say “eff it” and not even try to put myself out there.

And the truth is - I hated even thinking that I had to compete against people I love and respect: for clients, for audiences, for resources. Competition leads to comparison. Comparison is the thief of joy. Comparison leads to violence - physical, emotional, or mental, either against myself or against others. And I didn’t like how that shit felt.

A few nights ago while I was doing my nightly skincare routine, I shared this discomfort with my husband Neal. "I don’t want to compete with these women. I hate feeling like we have to. I want to believe there is room for all us…there is, right?”

As he is apt to do, Neal dropped a truth bomb in my lap: “Babe, you don’t even have to compete with your colleagues necessarily. Maybe you can think of them as your contemporaries.”

He didn’t know it at the time, but that framing shifted my mindset. The basic definition of the word contemporary is a “person or thing living or existing at the same time as another.” But when I look back over history and over my own life, being contemporaries isn’t just about simply existing at the same time. It’s also about living in the same cultural moment while creating magic both individually and collectively.

Take Toni Morrison’s writing group of bold, brilliant Black women writers for instance. Ntozake Shange, June Jordan, Audre Lorde, Alice Walker…all creating some amazing work that pushed Black feminist thought to the forefront. They were all writing ass writers and revolutionaries in their own right, and were even stronger when they supported each other.

Toni Morrison writing group.jpg

Now consider one of my favorite pics from the late 90s hip hop era: this photo of Aaliyah, Lil’ Kim, Missy, and Da Brat. All these dope ass Black women making the music that defined my childhood and teenage years…and not only did they have individual classic albums and their own musical styles, but they had the nerve to drop some dope collaborations at the same damn time. They had the boldness and the audacity to also put each other own and let each other shine.


Lastly, when I think of contemporaries, I also think about not only who we work with but who we enjoy life with. James Baldwin and Lorraine Hansberry were not only changing the world with their writing, they were also experiencing joy together too. Both are equally important and essential to who they were as friends and as artists.

James Baldwin and Lorraine Hansberry gettin’ down on the floor.

James Baldwin and Lorraine Hansberry gettin’ down on the floor.

Bottom line: there’s room for all of us. My colleagues success doesn’t diminish my own and vice versa. We all have our own niches, our own magic, and our own mission. I felt those fears of not being able to measure up and “compete” and I published my book anyway, because I realized it took less energy and sparked more joy when I can let the comparisons go and honor the path I have chosen, the path the ancestors blessed before me.

And I am so glad I did.

Grab a copy of Win The Internet The Remix and be sure to tell your friends (and write a review). I am so excited to share my lessons with you!

Loryn Wilson Carter
Win the Internet: The Remix is available on Amazon today
It’s here.

It’s here.

Two years ago, I published my first e-book Win the Internet: Best Practices for Twitter and Facebook. Since then, a lot has changed about social media The rules and best practices of social media are changing and shifting, especially in a world where bots, fake news, and the rising power of social media influencers complicate what many digital media strategists thought they knew to be true about social media strategies and tactics.

I am happy to announce that the second edition of my e-book entitled Win the Internet: The Remix is now available for purchase on Amazon!

In the two years since the first edition was published, I have learned a lot more about what it takes to execute a winning social media strategy since publishing the first edition of Win the Internet. Now is the best time to share what I have learned in this updated edition.

While this book was originally for individuals who are new to developing social media strategies for their business or nonprofit, there are also great lessons and takeaways for social media strategists and others who are at the intermediate or advanced skill levels.

Additionally, Win the Internet focuses mostly on Twitter and Facebook due to my level of expertise and experience with these platforms. There are plenty of valuable books and resources available that explore Instagram and paid social media ads. I believe that starting with Twitter and Facebook is a good gateway to learning other social media platforms. So if you are a new to building social media strategies for business or nonprofit entities, Win The Internet: The Remix is the right book for you.

In this book, you will learn:

  • Why social media is not just for millennials — and why you should use it as a set of tools to reach business, personal, and organizational goals

  • Steps to building a winning social media strategy

  • Tips on how to figure out what to post on social media

  • A few social media terms that you must know

  • Best practices you can use to become your best digital self

  • Some must-have social media tools

  • How to manage interactions with friends, followers, and fans on social media

  • Everything you need to know about #hashtags

  • Best practices for Facebook Fan Pages

  • Creating shareable images that can increase engagement

And so much more.

I am so excited to share what I’ve learned about social media strategy and content in the last few years. Head over to Amazon and buy your copy today!

Loryn Wilson Carter