Freelance Digital Consultant
Advise several clients and organizations on digital strategy, social media and campaign management, email marketing and content development. Serves as Lead Digital Media Consultant for Former Congresswoman Donna Edwards’ 2018 Campaign for Prince George’s County Executive. Provided social media support and recommendations for Demos. Social Media Consultant for Higher Heights PAC. Launched digital strategy for Steven Phillips’ Brown is the New White (2016).
National Education Association, Senior Digital Strategist
July 2016 - May 2017
Drove the NEA’s digital media and email strategy for NEA’s Student Program (NEA-SP). Pioneered NEA’s New Educators email campaign garnering a 40% open rate & a 2.5% click-through rate. Created content for NEA’s SupportEd website and an email campaign for NEA-SP Career Fairs/Monthly Webinars designed to inform their student teachers
YWCA USA, Social Media and Online Engagement Coordinator
March 2015 - February 2016
Developed strategies to drive engagement for YWCA USA’s flagship campaigns.. Managed a portfolio of grants totaling and developed recommendations to enhance grant application process. Established YWCA USA’s first blog strategy, editorial calendar & monthly digital analytics report with data from Google/Twitter Analytics, and Facebook Insights. Enhanced YWCA’s digital footprint through engagement on Facebook and Twitter.
NAACP, Digital Media Field Manager
July 2012 - November 2014
Led a Social Media Specialist and team of interns through social media marketing projects and campaigns. Promoted NAACP campaigns & events on Twitter, Facebook & Instagram. Launched their mobile messaging platform & facilitated ~500 training workshps enhancing platform use & appropriate content creation.
Loryn Wilson Carter is a digital media strategist and writer who helps business owners and brands transform their social media presence. She fulfills this passion through her creative digital strategy firm LWC Consulting, where she helps organizations and businesses position themselves as thought leaders via social media and other digital platforms. On her blog, Loryn gives best practices and lessons on how to better use social media not only to enhance communications strategies for companies and non-profits, but also to use it as a tool to connect with audiences of color. She is the author of Win the Internet: Best Practices for Twitter and Facebook.. Loryn has run social media and SMS campaigns for NAACP, Center for Community Change, YWCA USA, and the National Education Association. She has also written for Talk Poverty, SheKnows, Revelist.com.